March 16, 2017
Placerville, CA - El Dorado County District Attorney Vern Pierson announced today that his office is partnering with the ride-share app company Lyft to encourage local residents to use safe rides to reduce impaired driving and help keep El Dorado County safe during this St. Patrick's Day weekend. This groundbreaking effort continues the first partnership between a law enforcement agency and a private ride share company in California.
This innovative campaign is just the latest part of the District Attorney's Office efforts to combat drunk driving in El Dorado County. During the recent holiday season, the District Attorney's official also partnered with ride sharing companies to fight drunk driving. The District Attorney's office also utilizes a vital Office of Traffic Safety (OTS) grant that funds a vertically integrated anti-DUI task force.
Impaired driving remains a serious problem
throughout the state and in El Dorado County, which was fourth worst in total
fatal and injury collisions in 2015. In California, there were 17,390 injury
collisions involving alcohol in 2015 alone. That same year, there were 122
alcohol-involved injuries or fatalities in El Dorado County.
Between Friday, March 16, and Saturday, March
17, Lyft will provide discounted rides in the greater Sacramento area,
including El Dorado and Placer counties. New users can enter the code 2018RIDESAFE
in the app for $10 off their first two rides, and existing users can claim 10
percent off one ride with the code RIDESAFEELDORADO.
"With innovative technologies like ride sharing, there is no excuse for impaired driving," said District Attorney Vern Pierson. "My office is committed to protecting the public by aggressively prosecuting those who drink and drive and also to help prevent the devastating impact of these crimes by encouraging use of alternatives like ride sharing. If you choose to drink during St. Patrick's Day weekend, please rely on a designated driver, Lyft, or any available alternative to get you home safely."
"We’re proud to partner with the El Dorado County District Attorney's Office for a second time to encourage responsible rides around St. Patrick's Day," said Lyft Northern California Market Manager, David Kunst. "Access to safe, reliable transportation options like Lyft can only be beneficial to increase safety on the roads and decrease DUIs for El Dorado County."